Truvian Foods
AI-powered private label protein bars from Dubai
$1M
Seed Round
$125K
Committed
The Middle East's First
AI-Powered Snack Manufacturing Platform
Fast Development
Up to 70% faster than traditional methods
Low MOQs
Starting from just 8,000 units
Certified Quality
FSSC 22000, BRC, Halal & Kosher
Global Reach
Dubai hub for Europe, Asia & Africa
The Problem
Long Development Cycles
Traditional manufacturing takes months to develop new products
High MOQs
Minimum order quantities too high for emerging brands
Import Premiums
Imported products raise retail prices significantly
Limited Local Options
Local brands lack access to certified, flexible manufacturing
Our Solution
AI-Led Formulation
Advanced algorithms for rapid product development and optimized scale-up.
R&D Innovation Centre
In-house lab with cutting-edge testing and development capabilities.
Certified Facility
Fast lead times and sensible MOQs in a fully certified environment.
What We Make
Custom Snack Bars
Energy & Protein Balls
Coated & Filled Pralines
Coated Nut Clusters
All products available with free-from and functional ingredient options
Client Product Development Journey
Selection & Targeting
Choose format and set nutrition targets
Flavor & Allergen Brief
Define taste preferences and dietary requirements
AI Proposals
AI generates optimized formulation options
Prototyping & Sensory
Create samples and conduct taste testing
Scale-Up & QC
Production planning with quality control gates
Launch Preparation
Artwork, regulatory review, and scheduling
Speed & Access Advantages
70%
Faster Development
Compared to traditional manufacturing methods
8K
Minimum Units
Low MOQs make us accessible to emerging brands
28
Days to Market
Rapid lead times from order to delivery
Quality & Compliance
FSSC 22000 & BRC
International food safety standards
Halal & Kosher
Religious dietary certifications
Continuous Monitoring
Ongoing quality improvement processes
Business Model
Private Label Manufacturing
Custom production for client brands
Truvian Premium Range
Ready-to-launch product portfolio
Co-Development Partnerships
Joint product development initiatives
Innovation Consulting
Strategic product development guidance
Facility Plan
Production Capacity
200 kg/hour single line setup
Max 8.6M bars/year at 55g each
Fixed Costs
$47,684 USD monthly
Base cost: $0.395 per bar
Unit Economics
Our pricing strategy allows for competitive positioning while maintaining healthy margins across different client segments.
Cost Structure (USD)
COGS: $0.395 per bar
Variable Cost: $0.098 per bar
Fixed Cost at full capacity: $95,847/month
Breakeven Output: ~1.26M bars/year at $0.570/bar
Target Pricing (USD)
$0.74
30% Markup
Entry-level pricing tier
$0.80
40% Markup
Standard pricing tier
$0.86
50% Markup
Premium pricing tier
Competitor Analysis
Unit Economics Snapshot
30% markup pricing model: Annual profit projections at varying utilization levels.
$810K
50% Utilization
Revenue: $0.81/bar, Profit: $0.188/bar
$1.1M
75% Utilization
Projected Annual Profit
$1.4M
100% Utilization
Revenue: $0.73/bar, Profit: $0.168/bar
Go-to-Market Strategy
Early Partner Programme
Priority Access
First access to production capacity and AI platform
Consultation & Support
Dedicated marketing support and innovation pipeline
Preferential Pricing
Special rates for early adopters and committed partners
Launch Timeline
Q3 2025
Pre-launch registration opens
Q4 2025
Early access to AI platform
Q1 2026
Official facility launch
Q2 2026
Full capacity ramp-up
Leadership Team
Adel Mohammed
CEO
MBA, BSc Industrial Engineering.
Over 10 years in strategy & global expansion. Grew FMCG global footprint from 30 → 56 countries, delivered 28% YoY revenue growth, and led digital transformation with 1,154% online sales growth.
Hussain Khateeb
Production & QC Manager
MSc Food Science & Technology.
Over 15 years in large-scale food manufacturing. Managed operations across 7 production lines, achieved Dubai Municipality “Golden A” rating upgrade, and reduced manufacturing costs by 7%.
Liam McMunnigall
CFO
ACCA Qualified Accountant.
A finance expert with a knack for crafting investor ready financial models with proven success accounting and financial oversight. Previous finance roles at Diageo and C&C Group as well as FMCG startups.
Competitive Edge
AI Formulation & QC
Proprietary technology for rapid development
Lower MOQs
Accessible to emerging brands
Faster Lead Times
28-day turnaround vs industry standard
Certified from Day One
All major certifications ready at launch
Dubai Location
Strategic hub for three continents
Anchor Client Pipeline
Major partnerships under discussion
Use of Funds
Total Funds
$1m
Committed
$125k
Open
$875k
Key Milestones
Lease & Supplier Agreements
Secure facility and key partnerships
Staff Onboarding
Recruit and train production team
Fit-Out & Commissioning
Install equipment and systems
Trial Runs & Testing
Product testing and process optimization
Certifications Achieved
Complete all regulatory approvals
Commercial Launch
First shipments and full operations
Traction & Pipeline
Pre-Launch Registration
Partner registration program opening soon
Priority Scheduling
Early partners get first production slots
Anchor Client Discussions
Major clients in talks to lock capacity at launch
Risk Management
Phased Capital Drawdown
Capital release tied to milestone completion reduces execution risk
Flexible Labor Model
Shift-based scaling allows for demand fluctuation management
Expansion Options
Dual line and second shift capabilities for demand spikes
The Ask
Investment Amount
$1,000,000 USD seed round
$125,000 already secured
Flexible Terms
Equity or SAFE structure
Target first production Q1 2026
Dubai, UAE
Appendix A: Output table
single line 200 kg / hour, 55 g bars, 30% markup
Key assumptions:
  • Standard bar 55 g. Wastage 5 percent. 8 hours per day. 6 days per week. 312 production days with 53 cleaning days. Monthly fixed cost 47,684 USD. Base cost per bar 0.395 USD. Variable cost 25 percent. Markup 30 percent.
  • Setup costs by phase: 1) 9,726 USD 2) 263,283 USD 3) 263,385 USD 4) 116,076 USD 5) 264,475 USD. Total investment 916,945 USD. Single line output 8,622,545 bars per year.